Are you creating “interactive images” that can be shared?
Instagram has essentially taken over the social media world, with over a billion people using it every month and many of them spending hours upon hours on it every week.
You absolutely must take advantage of all of Instagram’s marketing potential, which means creating shareable images and content on the platform that not only establishes you as an appealing follower, but also resonates with your target market and encourages them to engage with and share your content more frequently.
Here are some tips and tricks to help you do exactly that!
Use a professional camera to capture your photographs
Sure, you can generate fantastic Instagram pictures right from your iPhone or Android device, but when it comes to making truly captivating images that will drive engagement on your profile, you will want to capture them with heavy-duty professional cameras and edit them like the pros.
More amateur photos shot directly from your smart phone can be effective from time to time (and depending on the kind of “brand voice” you’re trying to create), but if you really want your images to stand out from the crowd, you will have to go the extra mile to create those visually stunning images to begin with.
Spend some time working on your captions
Many people waste the captions they have on Instagram, which is a huge rookie error you don’t want to make if you want to get the most out of this platform’s advertising potential.
The captions you include in your articles will describe the story behind the image. Now, you don’t have to hire experienced copywriters to write these captions (though it can be beneficial), but you do want to make sure that they pique your followers’ attention, engage them directly, and (hopefully) push them deeper and deeper into your Instagram content or marketing funnel.
Any hashtags you use will help you gain new followers to your content, any tags you use will help you form successful marketing partnerships, and any links you add will help you grow your business by getting people actively engaged in your marketing funnel.
Conclusion: Interactive images are a great way to engage your audience and get them sharing your content on social media. If you need help creating interactive images for your blog or website, or if you need help with your digital marketing in general, reach out to us at brandstorytellingmedia@gmail.com. We would be happy to help!
